Experience Share on E-commerce Store Design & Decoration
It is really a troublesome and complicated issue for web store design and decoration. How shall we do? Generally speaking, we shall follow the process as follows, think, structure setup, layout making, design to achieve, maintain and adjust.
What the key points we shall consider? Products structure and pricing determine shop and layout structure. User group’s social classes, consumption capacity and life habit determine shop style and products display. How to measure the design is good or not? Although good looking is quite important, strict structure should be paid more attention. The proportion of structure design and beautiful looking stands 65% and 35% respectively. Structure affects users’ visiting depth, ease of use, helping conjoint sales. Design affects user’s trust and products’ quality.
The design of store structure should organize all the pages into net structure. There are only entries, and without any exit. Build up product chain with all the products. There are always pages the user wants to view.
The key points of store structure design are as follows.
1. How to guide?
Analysis our purpose is product selling or conjoint selling. Lead our customers to view the products we want to show them.
2. Catch the entry
Analysis what is in the customer’s mind who is viewing the product or this page. Catch each customer’s taste on each page, let him view more products.
3. Close the exit
Tactics analyze. Is it product entry, activities entry, notice entry or category entry? By provide several entries and close exit, capitalize on his curiosity to view more pages.
It is can be easily found, goods store design always have below features.
Homepage
- Style of the whole page is unified. Shop style matches the customer’s taste.
- Category navigation is well set with full function, easy for search.
- The display way of special products area is novelty.
- Put hot sale products on the top of the display area.
- The products for new arrival and promotion are classified by brand or category, easy for search.
Product page
- Product description is to the point and absolutely clear.
- Products visual images are full. Details are displayed in different point of view.
- Logistics, freight, receiving and shop information’s introduction are full to reassures the shopping quality.
- Distinguish the true from the false, authentic guaranteed.
- Conjoint products are added to increase sales.
- Shop promotion banner is added to drive more PV and shopping desire.
- Describe in detail for those customer concerns
- Sizing specification is nearly short and concise, easy for understanding
In a word, goods shop decoration shall be in view of customers, suit to mass consume, reliable and gain customer’s trust. Good product page can speed up customer’s decision on purchasing, to produce more conjoint sales.
Install Trac on Ubuntu
Install:
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sudo apt-get install python python-babel sudo apt-get install trac |
Add this line if need git support
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sudo apt-get install trac-git |
Create a test project:
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cd /path/to/projects trac-admin project initenv |
A project sub folder is created, and will ask you for project title and database to use, the default sqlite is OK. Config file is located at conf/trac.ini
Start server:
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tracd --port 8000 /path/to/projects/project |
Browse http://localhost:8000 and you can see the project list, but only one project.
Exit server:
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ctrl-c |
To support multiple projects:
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tracd -p 8080 -e /path/to/projects |
List permission:
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trac-admin project permission list |
Add an admin user "username111"
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trac-admin project permission add username111 TRAC_ADMIN |
Generate password:If you have apache installed, you can use digest authorization for security.
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htdigest -c users.htdigest boilingbit.com username111 |
Start server:
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tracd -p 8080 --auth="*,/path/to/users.htdigest,boilingbit.com" -e /path/to/projects/project |